Concept website · Interactive experience
Concept Project
Boutique Hotel
A concept website set in the lobby of an imaginary boutique hotel hidden between sea and forest: explore the doors and the whole site takes on the feel of the room you choose.
- My role
- Concept, design and development · independent concept project
- Status
- Concept · the lobby and six rooms can be explored
What need did it start from?
How could a hotel website feel to people who seek calm, want time with themselves and perhaps miss being part of a warm place? This is not client work, it is an independent concept where I try out my answer.
My approach
I started with a Design Compass: who it is for, what it should feel like and how a visitor moves step by step. I imagined the hotel as the home of someone whose love language is effort, each room carrying a slice of the host’s life. Room names and stories may still change; I left room for them to take shape during development.
The solution
On desktop, every door shares the lobby; names appear on hover and small details on the walls open the host’s notes. On mobile the same hotel is explored by walking down a staircase, floor by floor. When a door opens, the lobby drifts toward it and the page takes on the room’s colours; inside there are a story, details and a sample booking flow with a custom calendar. Nothing is actually sent and no data is collected.
Where it stands
Concept: the lobby and six rooms work. The room stories are first drafts and the booking experience is not designed in detail yet. The images were generated with AI for this concept.
Design Compass
Who is it for?
People who seek calm, want time with themselves and perhaps, feeling a little alone, long to be part of a warm place.
What need does it meet?
When choosing a stay, not just photos and prices, but a room that feels like yours and the sense of being invited.
How should it feel?
- Curious
- Close
- Welcome
Visual direction
Colour swatches
- Old paper#F6ECDB
- Terracotta#8A3F2F
- Clay#D2AD97
- Sage#7A9468
- Mustard#C39232
A warm serif that feels like a book page.
Wood, linen and old paper textures; a separate colour world in each room; gently floating motion.
What can visitors do?
Explore the lobby, choose a door, step into the room’s world and leave a request.
Explore the concept (opens in a new tab)Signature touch
Working todayA lobby that shows every door on desktop, and a walk down the stairs on mobile.
Working todayWhen a door opens the lobby drifts toward it, the page takes on the room’s colours, and you can return to the lobby.
Working todayThe host’s words in a frame on the wall: “Love what you have lived.”
Idea · not built yetA room-specific invitation and booking experience for each room, like the Library’s book question. This is an idea; it isn’t on the site yet.